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How Progressive Web Apps Could Change the Mobile Landscape

How Progressive Web Apps Could Change the Mobile Landscape

In the world of mobile commerce, every second counts. Even the slightest delay can cost your site conversions and your business money. With Google now seriously homing in on site speed as a ranking factor, the adoption of progressive web apps (PWAs) is looking more attractive to any website operator/business owner, and especially to those running ecommerce sites.

For those unaccustomed to the advantages of PWAs — or even what they look like — the easiest way to define them is a website modeling the features, user interface and user experience an app. This includes mimicking the layout, home screen icon, push buttons and notifications you would usually associate with an app, but all operating from your browser, and offering the same usability on mobile as on desktop.


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